Brand Identity

Vortex SaaS

Complete rebranding for a data analytics platform, including logo design, color system, and marketing collateral.

The Challenge

Vortex was struggling to differentiate itself in a crowded market. Their visual identity felt dated and 'corporate', failing to communicate their innovative AI-first approach.

The Solution

We developed a dynamic brand identity based on the concept of 'clarity from chaos'. The new visual system uses generative patterns that change based on data inputs, creating a living brand that embodies their core value proposition.

Key Results

12x increase in demo requests post-rebrand
2Featured on BrandNew and Awwwards
3Successful Series B funding round raised

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